Simple Business Improvement Ideas
June 18, 2013 Business
Businesses never run completely smooth; business owners are always worried about one thing or another whether it is low profits, employee absenteeism or even a rise in rent for their premises. There are constant changes in the marketplace, so you have to stay at the top of your game at all times.
Be the best
Being the best at what you do is important. Staying at the top of your game is something that you need to strive for on a daily basis. If it isn’t your own vision and ambition that keeps you great, then it will be your competitors which will spur you on. If you set yourself realistic goals, then you will be able to picture what you want out of your business. Having good business culture reflects well on the company as well as the product and services that it provides – this will create a brand identity that is committed to excellence. There are a million and one ways to grow your business, but to do so you need to be innovative, creative and willing to put in the time. Try new techniques and use new methods, what doesn’t work will simply just be a learning curve which you can progress from.
To improve the daily running of your company- set targets. Every day when you walk into your office, give yourself 15 minutes to do what you need to do: get a coffee, read the paper, catch up on your emails – once the 15 minutes is up, get to work. Make lists with what needs to be done on that day and prioritise them according to importance and deadlines. When you have all your tasks written down you will have a clear view of what needs to be done, in what order and what can be delegated to other people. Everybody is guilty of procrastination so perhaps it is an idea to tackle the more difficult or time consuming tasks first to make the most of your time.
Mobile phone optimization
Mobile traffic makes up to 10% of all internet use, but all websites are mobile optimized. If you visit a non mobile-friendly site then this can be frustrating if you are browsing for products to buy. It is even worse when a site won’t load on your Smartphone, this can leave a customer feeling undervalued and therefore they probably won’t bother to return to the website. You should always want to keep your customers happy is the most important thing – and by optimizing your website for mobile use is a great way of doing so. Make the mobile version of your site as user friendly as possible; by having bigger buttons that are easier to press, a clean and efficient look and swift navigation are all things to be considered. By having a working user friendly mobile site, then more customers will be making purchases from your site therefore your conversion rate will increase. If you are interested in improving your website’s conversion rates, then take a look at www.camo.com.
Always try and learn new things. Being on top of your game is essential. Keeping up to date with new trends by reading online, newspapers, magazines and books in the industry this will help you broaden your awareness of your own brand and your competitors. Attending seminars and talks that relate to your company will give you ideas – remember new ideas and unexpected inspiration can be found anywhere. Ask your workforce for their ideas, employee brainstorming is a great idea. Your employees can help you iron out any current issues within the business that you may not have been aware of. Have a go at networking with others that are in your industry, you don’t need share secrets to get great ideas. Perhaps it might be an idea to collaborate with other companies if you can find anybody that is willing – a win/win situation for all!
High Impact Marketing
It is easy for businesses to waste money on ineffective marketing. You need to make the most of your budget, regardless of the size of it. You should consider using low budget marketing to send your messages out to your customers on a regular basis – from this you will see your sales revenue grow. In order to succeed you can aim to target for customers who are easy to find and who are more affordable to reach. Perhaps some media attention may be worth considering too, the right media can help send out your marketing message at a low cost price. A mention in a glossy magazine or flash-enabled website will quickly eat into your marketing budget so it is best to do your research beforehand.
Using some of these tips will help you improve the day to day running of your business. Taking these points into action, you will be optimizing your entire company, and by making some simple improvements it will improve the day to day running of the company.